You’re awesome at what you do, but do your customers know what makes you great? Discover ways you are misunderstood by those you’re trying to reach and organize your ideas and individuality into a unique offering that is undeniable and easily understood.

RE-TARGET BETTER CUSTOMERS

• Examine consumer motivations
• Examine the consumer buying process
• Segment your audience and target the most attractive group
• Identify and create detailed profiles of your ideal prospects

RE-ASSESS AND DEVELOP YOUR PRICING

• Analyze your marketing mix
• Discuss opportunities and threats with in your market
• Examine your internal strengths and weaknesses
• Assess and develop your features and benefits
• Define and develop your edge in the marketplace
• Refine and develop your pricing structure

UNCOVER AND COMMUNICATE MORE VALUE

• Examine the pros and cons of various marketing channels
• Develop the strategy for your marketing and sales material
• Discuss the size and scope of your media plan
• Examine the sales funnel concept